My good friend David passed this along to me, and I thought it was amazing – I love augmented reality apps and utilities, and right now if you want to use an augmented reality app you have to hold a phone with a camera up to your face while you’re walking around to see the interest points that are around you.
In this video, a designer/artist put together a hypothetical take on what the world might look like through our eyes if we had augmented reality systems installed in our brains.
The thing I particularly loved is the assault on all senses that the system launched in the form of advertising, and that in order to even focus enough to make a cup of tea, the person in the video has to turn them down. Even so, turning them down only made them fall into the background to a certain point – and it looked like from a freeze shot of the video that the interpretation is such that with full ads up, the person is making money (or alternatively paying for the augmented reality service) – and then there’s a certain threshold that if you turn it down more than that, you not only stop making money, you either start losing money or you owe money for the use of the service. So the person in the video can only turn the ads back to a certain point.
The other amusing thing is that the only time the interface is completely ad free is when the person in the video is browsing their social network. Also, as much as I would love an app to pop up over my fridge to tell me what’s inside and whether it’s still good, I do have to wonder whether or not I need an app that will remind me that I have to go to the bathroom, or at the end of the video, alarm that I need to dispose of some “liquid waste.”
What do you think? Is it just a bit too “minority report” or “Robocop” for you? Sound off in the comments!
OK, you know I love the video, and I’m really glad that you loved it enough to repost and comment more extensively on it!