Frequent readers will know that I’m a huge World of Warcraft fan, and I’m very much looking forward to the upcoming release of the new expansion, Wrath of the Lich King. That being said, I was immensely entertained when I found out that to date, the game has cost Blizzard Entertainment approximately $200 million to maintain, and while the costs are rising, that’s an impressively low number considering the game has over 10 million subscribers each paying over a dozen dollars per month to play.
Blizzard must be making a huge profit off of the game, and justtifiably so considering the amount of money they’ve been re-investing into new content and expansion packs. They’ve gone on record saying they’re looking to release an expansion of the game every year or thereabouts so the players don’t feel lost for new content to experience and lore to explore.
For more of my thoughts and writing on the topic of World of Warcraft, head over to the Azeroth Metblog, where I’m a contributor.